_Crown Royal _Extra Rare
Crown Royal 18.
The first Extra Rare bottle by Crown Royal.
A generous platform that keeps communities royal.
December 2021.
The first Extra Rare activation: Grillz By Scotty.
A celebration of communities who embody the same process of becoming more soulful and more unique over time.
Summer 2022.
Time to celebrate Houston's unique culture, Chopped & Screwed music and the legends behind it.
Then… Crown Royal 29.
The Extra Rare platform gets bigger with the unique notes and flavors of the new bottle.
CREATIVES Alexander Sampson | Emmanuel Maduakolam
DESIGNERS Garrett Chase | Leila Gatera
CD Bruno Bicalho Carvalhaes | Dan Shapiro
ECD Seth Jacobs
PROD Elizabeth Bruneau
CR18 PHOTO Travis Rathbone
CR29 STUDIO Tendril
AGENCIES/PARTNERS Brand New | Taylor Agency | Vayner | PHD Media | Starpower